""Very few companies would have the ambition and technical courage to completely rebuild their entire advertising platform in such a short timeframe. This is classic X and xAI - bold, fast, and focused on building something substantially better for advertisers.""
""We are designing this new ad stack to enable more rapid and seamless integration of ongoing innovation. Advertisers can expect a smooth delivery of continuous improvements and a regular drop of new features as we keep pushing the platform forward.""
X is rolling out a new AI-powered advertising platform aimed at attracting advertisers and enhancing ad revenue. After struggling initially under Musk's leadership, forecasts indicate a recovery in ad revenue, projected to reach $2.26 billion in 2025 and $2.46 billion in 2026. The new platform features advanced retrieval and ranking systems, allowing marketers to create targeted campaigns with better results. Monique Pintarelli from xAI emphasized the ambition to continuously innovate and improve the advertising experience for clients.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]