Winning in an era of unpredictability
Briefly

The article discusses the rapid changes in 2025, emphasizing that brands can thrive amid unpredictability by adopting a flexible mindset and strategy. In a world where most people feel overwhelmed by the pace of change, businesses have an opportunity to foster belief and partnership within their communities. The author argues that traditional marketing plans are insufficient in this fast-paced environment; instead, a new approach centered on optimism and agility can help brands navigate the challenges of constant flux and ultimately enhance their impact.
the times they are-a-changin' and they will continue to change, with the only constant in this forever-changing world being change itself.
In this new world order of no real order, having a plan is only as useful as the famous Mike Tyson quote, 'until you get punched in the face'.
Read at Fast Company
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