"Central to Amazon's bid to advertisers are two new capabilities with names that speak to the simplicity and centrality it hopes to provide. The company introduced full-funnel campaigns and revamped its Campaign Manager, uniting sponsored ads and its demand-side platform in a single, artificial intelligence-powered ad hub. Amazon also continues to step up its streaming TV play, demonstrating how its connected TV prowess has driven advertiser outcomes."
"The new full-funnel campaigns offering, launching next year, is an agentic AI tool that helps advertisers automate campaigns across sponsored ads, display ads and streaming TV. The tool draws from Amazon's wealth of first-party signals and an Authenticated Graph that it claims reaches 90% of all U.S. households. "Full-funnel campaigns are the simplest way to grow brand awareness, attract new customers and drive conversions. It's early, but we're super excited about what's possible when you combine Amazon Ads' unmatched supply and signals w"
Amazon's ad business accelerated to 24% year-over-year growth in Q3 2025, with quarterly ad revenue approaching $18 billion. The UnBoxed conference unveiled AI-driven tools designed to unify ad buying across formats. A revamped Campaign Manager merges sponsored ads and the demand-side platform into a single hub powered by artificial intelligence. Full-funnel campaigns will use an agentic AI to automate sponsored, display, and streaming TV campaigns, leveraging first-party signals and an Authenticated Graph that reportedly reaches 90% of U.S. households. The company emphasized connected TV strength and measurable advertiser outcomes.
Read at Marketing Dive
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