Why This Year's NewFronts Centered On Automatic Content Recognition | AdExchanger
Briefly

The linear TV industry's measurement debacle spilled over into the streaming-focused NewFronts last week.Smart TV manufacturers Samsung, Vizio, LG Ads and Roku all held NewFronts presentations where they bragged about their automatic content recognition (ACR) data, which the industry has been putting on a pedestal because it can add a level of consistency to TV measurement.
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