"The search engine optimization specialist is being courted by a tech giant. Shares of Semrush soared on Wednesday after the digital marketing platform struck a deal to be acquired by Adobe for $1.9 billion. By the close of trading, Semrush's stock price was up about 74%. Under the terms of the agreement, Adobe will purchase Semrush for $12.00 per share in cash. That's a whopping 77.5% premium to the stock's closing price on Tuesday."
""With the advent of LLMs and AI-driven search, brands need to understand where and how their customers are engaging in these new channels," Semrush CEO Bill Wagner said in a press release. Semrush is a leader in generative AI-focused marketing solutions, known as generative engine optimization (GEO). It works with companies like Amazon, JPMorgan Chase, and TikTok to boost their brand prominence and audience reach."
Adobe agreed to buy Semrush for $1.9 billion, paying $12.00 per share in cash, a 77.5% premium to the prior closing price. Semrush shares jumped about 74% on the announcement. The acquisition is expected to close in the first half of next year, pending regulatory and shareholder approval. Adobe aims to integrate Semrush's generative AI marketing capabilities to help brands gain visibility on large language models and AI-driven search channels. Semrush specializes in generative engine optimization (GEO) and serves clients such as Amazon, JPMorgan Chase, and TikTok to increase brand prominence and audience reach.
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