Why Marketers Can't Miss The Gaming Audience | AdExchanger
Briefly

2023 is gearing up to be a banner year for the gaming industry, with advertising revenue projected to climb to $9.5 billion.More than half of Americans are now digital gamers, and the skyrocketing popularity of gaming shows no signs of slowing.This week, the biggest brands in gaming and hundreds of advertisers came together in NYC to discuss the future of gaming at the second annual IAB PlayFronts.
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