Why Ads vs. Subscriptions Is Wrongheaded; Farm-To-Table Advertising | AdExchanger
Briefly

The natural state for digital media monetization isn't 100% advertising or all subscriptions, but some balance of both.Although The New York Times focuses on subscriptions, that data powers the ads business.Another example is YouTube, which is an advertising behemoth, of course.But since the 2015 launch of YouTube Red (now YouTube Premium), it's offered ad-free subscriptions.
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