"Building on the hype of his page, the creator sells a range of adland-focused merch, including sweatshirts that draw inspiration from the Pornhub and Supreme logos and a smattering of mugs and stickers. He also publishes Drip Sequence, a newsletter that curates ad industry news and insights with the same ironic, self-aware style as the meme page. It covers marketing and advertising headlines and key trends, from cookie depreciation developments to adtech earnings reports."
"I've been all over the place - agency-side, adtech-side, client-side and even some personal freelance and [consulting] on the side. There are times when I'm up at, like, 2am on a Saturday, pounding Modelo, doing something for someone. Or, you know, I'll help with some social media activation, but they're in another part of the world, so I'll be up at like 4:30am on a Tuesday."
@digital_chadvertising launched on Instagram in 2019 as a fratty, irreverent meme account satirizing marketing, adtech news, client relations, and workplace culture. The account amassed about 107,000 followers through humorous takes and industry roasting. Followers frequently send direct messages that the creator screenshots, which sometimes reveal confidential details such as forthcoming layoffs. The creator monetizes the platform with adland-focused merchandise and a newsletter called Drip Sequence that curates marketing and advertising headlines and trends. The creator has agency-side, adtech-side, and client-side experience and works freelance and consulting. The creator comments on ad industry economics and observes meme culture influencing brand strategies.
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