"Voice and visual search are both experiencing exponential growth in terms of usage, but awareness and understanding of the opportunities this technology presents to search marketers is lagging."
"Over the next five years, search will undergo a momentous shift around how people interact and manage relationships with other people, businesses and AI due to increased trust being placed in virtual assistants and improving visual search technology."
"It's not beyond the realms of possibility for brands to start moving spend from text to voice ads, and from investing in clicks to answers and actions."
The search industry is experiencing accelerating change, particularly through the rise of voice search and visual search technology. Both technologies show exponential growth in usage, yet awareness among search marketers remains limited. Over the next five years, search will fundamentally shift as people increasingly rely on virtual assistants and visual search capabilities, driven by growing trust in AI and improved technology. Consumer intent and technology will shape future user experiences and advertising models. Brands may redirect advertising spend from traditional text and clicks toward voice ads and action-oriented outcomes. The report provides examples of brands successfully leveraging these technologies and offers actionable guidance for adapting to evolving search behaviors.
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