Meta has announced the introduction of ads in WhatsApp’s Updates tab, a space for sharing disappearing content. The initiative aims to monetize the platform while ensuring that personal chats remain uninterrupted. Meta intends to tailor ads using minimal user data like location and engagement. Despite opposition from WhatsApp’s founders, the plan has evolved since 2020. Alongside ads, WhatsApp will also promote channels and allow subscription options for exclusive updates. The company reassures users that their personal data will not be sold or used for ad targeting.
"Meta aims to implement ads in WhatsApp's Stories-like status feature, utilizing limited user data while ensuring personal chats remain unaffected."
"The Updates tab is positioned as a non-intrusive space for businesses to reach users with tailored ads while maintaining privacy."
Read at The Verge
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