WhatsApp will begin showing ads on its Status screen, similar to Instagram Stories, as part of a broader strategy to diversify revenue sources. The ads will be informed by users' demographic signals while ensuring personal data such as messages or contacts are not used. This new feature includes promoting Channels, enabling creators to subscribe for exclusive updates. With over 1.5 billion daily users engaging in Status and Channels, Meta anticipates this move to better connect businesses and users. The launch of ads marks an evolution in WhatsApp's approach to monetization.
WhatsApp will now display ads in the Status screen, using signals such as users' location and preferences to target ads without using personal data.
Alice Newton Rex stated that the introduction of ads feels like a natural evolution for WhatsApp, aimed at enhancing discovery for businesses.
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