The ad industry is facing one of its biggest regulatory fears: a patchwork of distinct state privacy laws.California, Colorado, Virginia, Connecticut and Utah have privacy laws that have either recently taken effect or will come into effect this year.To help businesses operate in this complicated legislative landscape, the IAB released the Multi-State Privacy Agreement (MSPA), which offers a contractual framework and consent management guidance for compliance.
#people #information #relationship #differently #connecticut #transaction #personal-data #service-provider #data-sharing
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