Alyssa McKay is adapting to the evolving social media landscape, expressing less concern over the potential ban of TikTok due to her massive engagement on Snapchat and Instagram. She averages 250 million views a month on Snapchat and 50 million on Instagram, significantly higher than her 10 million TikTok followers. McKay emphasizes the importance of diversifying her platforms and is leveraging Instagram's features to enhance her reach. She confidently redirects brand partnerships towards Snapchat for better exposure, reflecting her strategic approach to social media.
When a brand asks to do a TikTok, I would rather do a Snapchat where I have 2 million followers, and I think that they're going to get a million times more exposure.
I get like 50 million views a month on my Instagram right now, and 98% are from non-followers, which is insanely good because it's huge reach.
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