""It's unprecedented... we're building an advertising system on a completely third-party framework. This is not owned or controlled by the digital advertising ecosystem... and no one is talking about this.""
""That intersection - where signal, privacy and AI collide - is still largely missing from the wider industry conversation. And yet, it's exactly where the biggest risks and opportunities now sit.""
""Signal loss continues to erode the foundations of digital advertising, as cookies disappear, browsers tighten restrictions and ad blockers proliferate.""
""The real challenge is attribution. As Katsur notes, the question is increasingly: where is the identifier that allows advertisers to understand what actually drives an outcome?""
The advertising industry is facing a critical challenge as it builds its future on third-party frameworks owned by external AI companies. This reliance raises significant concerns regarding data security, privacy, and decision-making. The upcoming Signal Shift Europe event aims to address these issues, highlighting the intersection of signal loss, privacy, and AI. As cookies disappear and ad blockers become more prevalent, the challenge of attribution becomes more pronounced, leaving advertisers questioning how to effectively measure outcomes.
Read at The Drum
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