Weighing the pros and cons of out-of-the-box martech | MarTech
Briefly

from MarTech3 months ago
"An important question is whether the cost (effort and budget) is worth building something and then maintaining a custom solution to get closer to meeting all of one's needs. However, a custom solution will never completely meet all requirements."
MarTechhttps://martech.org/weighing-the-pros-and-cons-of-out-of-the-box-martech/
"OOTB platforms and products are also easier to maintain. The vendors continually update them. Sticking to the default functionality makes it easier to update. These updates include enhanced functionality as technology progresses."
MarTechhttps://martech.org/weighing-the-pros-and-cons-of-out-of-the-box-martech/
Read at MarTech
#martech #custom-software #implementation #maintenance #off-the-shelf-solutions
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