"Web3 advertising is poised for explosive growth, driven by technological innovations such as blockchain and smart contracts, transforming how brands engage audiences."
"On-chain ads provide unprecedented transparency and interactivity, differentiating them from traditional ads, while token-based incentives reward users directly for their engagement."
Matvii Diadkov, founder of Bitmedia.IO, highlights the rapid development of the Web3 marketing industry, which is expected to expand from $1.9 billion in 2024 to $12.8 billion by 2032. Innovations such as on-chain ads, which offer greater transparency and interactivity, alongside token-based incentives for users, are revolutionizing the advertising landscape. Ad formats include NFTs, smart contracts, and decentralized ad spaces in the metaverse, all contributing to a more engaging and rewarding user experience that enhances brand connection.
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