'We think that selling everything helps the customer': HP wants to supercharge its partner program to support a new market strategy
Briefly

HP is restructuring its partner program to drive sales across its full range of products and solutions, aligning with its 'OneHP' vision. At the Amplify 2025 conference, CEO Enrique Lores emphasized a unified user experience. The program will revamp compensation to motivate channel partners, introducing tools like an AI partner companion for sales support and a new sales experience tool. Partners can significantly increase their earnings by meeting targets across four main areas: personal systems, print, services, and peripherals, with potential earnings increasing by 40% through the Amplify SuperPower Booster available in 2025.
Under our new structure, partners can accelerate their base compensation and potentially earn up to 40% more by meeting targets across all verticals.
We are rolling out a dedicated AI partner companion tool that will help sales representatives quickly understand and sell our entire tech stack.
Read at channelpro
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