Elon Musk’s X faced advertiser backlash after acquiring Twitter in 2022. X sued advertisers that allegedly coordinated boycotts and violated antitrust law. New SEC filings indicate that X’s attempts to regain advertisers have not resulted in a significant advertising windfall. The filings suggest ad recovery has been limited rather than rapid. Questions remain about X’s future strategies to attract spending and about how xAI could affect the advertising market. The available information also points to uncertainty about how ad spending has changed after 2025, with no clear indication of a broad surge tied to current efforts.
"Elon Musk has had a rocky relationship with advertisers since acquiring Twitter in 2022."
"Musk's X sued advertisers for allegedly violating antitrust law by boycotting the app."
"New SEC filings show that X's efforts to win back advertisers haven't led to a bonanza."
Read at Business Insider
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