With upfronts around the corner, programmers are going big on Nielsen alternatives.On Monday, Warner Bros. Discovery (WBD) announced plans to transact media against VideoAmp and Comscore currencies during its upfront this year."We're not just saying that we're getting into alternative currency [anymore] - now, we're actually going to be open for business," Andrea Zapata, EVP of ad sales, research and measurement insights at WBD, told AdExchanger.
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