Wayfair is testing visual search tools that allow customers to upload images from various sources to find similar items in their inventory. This innovation has led to increased 'add-to-cart' instances and higher conversion rates. CTO Fiona Tan emphasized that many customers struggle to articulate what they want and often find it easier to show an image instead. Although visual search is not entirely new, its adoption is growing, especially among younger shoppers. Other major retailers are also exploring similar technologies, although mass adoption remains a challenge.
A lot of times for our customers, it's so hard to describe what you're looking for. You don't know what style it is, or what something is called.
Using a photo from their camera roll, Pinterest, or Wayfair advertising, customers can upload an image of what they're looking for.
The result is more instances of 'add-to-cart' and higher conversions, Tan said.
As of August 2024, about 10% of online shoppers said they use visual search regularly, while 17% said they've used it before.
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