The article critiques the current state of the advertising industry, suggesting it has lost its creative spirit due to the influence of Millennials, who are accused of becoming the establishment they once sought to rebel against. Despite having innovative potential, many millennials, aged 30-45, are portrayed as conservative and risk-averse, leading to a diluted creative environment. The author posits that by skipping this generation, the advertising industry could restore its innovative edge and cultural relevance that was once defined by maverick thinkers.
The advertising industry has undoubtedly lost its creative verve, and many argue that skipping a generation, particularly Millennials, might restore its former glory.
Millennials, while credited with intelligence and creativity, seem to have adopted a staid, censorious view that clashes with the industry's need for true innovation.
In aiming to rebel against the previous generation, Millennials have unwittingly become the establishment, enforcing narrow-minded attitudes rather than embracing the creative freedom advertising traditionally offered.
The colonization of agencies by Millennials has led not to the promised creativity, but rather a new form of staidness that is detrimental to the industry's values.
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