Walmart has reported a significant $4.4 billion in global ad revenue for 2024, showing 27% year-over-year growth. Despite record sales during the holiday season, the retailer anticipates slower growth, particularly amidst inflationary pressures. Its ecommerce sales grew by 20% in the fourth quarter, supplemented by its advertising revenue. Walmart Connect, the retailer's advertising segment, experienced a 24% growth in the same timeframe. The acquisition of Vizio is highlighted as a promising growth area, potentially enhancing customer experience and advertising opportunities amidst broader economic uncertainties.
Advertising is a bright spot for Walmart as the retail giant welcomed inflation-strapped shoppers, who are bracing for more possible price increases from tariffs.
Vizio will help us serve customers in new ways to enhance their shopping journeys while also creating new opportunities for advertisers to connect...
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