The two biggest topics in ad tech right now - the Google antitrust trial in Virginia and the US presidential election - both invoke our democracy.
Google spinning off its SSP or DSP and losing 40% of its network business would lead to a .3% dilution in its earnings per share.
Presidential elections highlight changes in digital advertising, particularly the rise of vertical video ad formats that are now standard in election ad creatives.
The Independent is concerned with deepfake ads and brand safety filters siphoning away ad inventory from necessary political content, impacting the promotion of democracy.
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