Vrbo has recently launched a pointed advertising campaign against competitor Airbnb, including a Super Bowl ad featuring football coach Nick Saban and cheeky billboards. The ads implied that Airbnb rentals always include on-site hosts, which led Airbnb to challenge Vrbo's marketing approach. The National Advertising Division investigated and concluded that Vrbo's portrayal was misleading, advising the company to discontinue the claims. Vrbo has indicated it will comply with the recommendation from the NAD, reaffirming the competitive tension in the vacation rental market.
Vrbo aimed to distinguish itself by suggesting that Airbnb rentals always involve a host cohabiting with guests, leading to a regulatory review of their claims.
After reviewing Vrbo's advertising campaign, the NAD found that Vrbo's portrayal of Airbnb was misleading, prompting Vrbo to halt certain claims about their competitor.
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