""We look for partners who can bring unique demand and add measurable incremental value without introducing complexity or impacting user experience," said Lydia Torralbo, product and digital advertising director at Vocento."
"Demand Hub connects publisher inventory to premium brands and Private Marketplace (PMP) deals, operating alongside existing demand sources without requiring structural changes to the advertising setup."
"Vocento also adopted Opti Digital's high-impact social display formats, designed to capture user attention within standard IAB ad placements, delivering strong engagement while maintaining performance."
Opti Digital announced a collaboration with Vocento to optimize publisher revenue through its Demand Hub solution. Vocento, a leading media group in Spain, sought to enhance the value of its advertising inventory while ensuring a strong user experience. The Demand Hub provides an additional demand layer that connects publisher inventory to premium brands and Private Marketplace deals, allowing for increased demand without complicating the existing ad stack. Vocento also implemented high-impact social display formats to boost user engagement.
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