"The partnership delivers access to 320 digital screens generating over 1.3 billion monthly impressions, representing approximately 5% of Brazil's DOOH market."
"We OOH's inventory spans major urban centres and key arterial roads, connecting brands with audiences across Brazil's most commercially important locations."
"Billboard placements, generating 414 million monthly impressions, provide national coverage in major cities including Brasília, São Paulo, and Rio de Janeiro."
"This partnership with We OOH marks an exciting expansion of our presence in Latin America, one of the world's most dynamic and fast-growing DOOH regions."
VIOOH has formed a strategic partnership with We OOH to expand programmatic access to premium digital out-of-home inventory in Brazil. This collaboration provides access to 320 digital screens, generating over 1.3 billion monthly impressions, which accounts for about 5% of Brazil's DOOH market. We OOH's inventory includes various high-impact formats across major urban centers and key roads, facilitating national campaigns with real-time media activation. The partnership aims to connect brands with audiences in Brazil's most commercially significant locations.
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