"The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital channels. New capabilities available to the company's partners include unified planning across channels, recommendations for optimal media mixes and the launching of campaigns across platforms from a single interface."
"It may sound simple but marrying data and operations that were never designed to speak to each other was a Herculean effort for the Viamedia.ai team. It all began when the company acquired tech-enabled digital advertising firm LocalFactor in March. As that deal approached the finish line, a vision began to come together for a platform that could manage each creative touchpoint, channel and audience within one system."
Viamedia has rebranded as Viamedia.ai and introduced an AI-powered platform to manage campaigns and represent providers across linear, streaming, and digital channels. The platform provides unified cross-channel planning, media-mix recommendations, and the ability to launch campaigns across platforms from a single interface. The company uses AI to consolidate previously fragmented vendor and data workflows, accelerating execution for buyers and creating new monetization opportunities for MVPDs. The transformation followed the acquisition of LocalFactor and enabled a vision for centralized management of creative touchpoints, channels, and audiences. Proprietary tools include Parrot ADS for unified ad insertion and Geo-Graph for hyper-local, privacy-compliant targeting.
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