Valiuz, which holds the data assets of 20 retailers, including 15 of them with a global presence (Décathlon, Leroy Merlin, Kiabi, Auchan...), has chosen Equativ, the leading independent programmatic advertising platform, as its exclusive technological partner to operate its audience extension activity in programmatic deals which include the activation of first-party data on media other than the retailer's website, through programmatic campaigns.
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