The U.S. Department of Justice proposed that Google sell its AdX digital ad marketplace and DFP platform after a federal judge ruled the company illegally dominated two online ad markets. The DOJ asserts that divestitures are necessary to eliminate Google's monopolistic hold and promote fair competition in the ad-exchange and publisher ad-server sectors. Google's legal team argues that such actions exceed the court's findings and could negatively impact publishers and advertisers. A trial is scheduled for September to address the proposed remedies.
The DOJ's additional proposals to force a divestiture of our ad tech tools go well beyond the Court's findings, have no basis in law, and would harm publishers and advertisers.
U.S. District Judge Leonie Brinkema found Google liable for 'willfully acquiring and maintaining monopoly power' in the ad-tech markets, prompting proposed remedies including divestitures.
Collection
[
|
...
]