"Fake reviews not only waste people's time and money, but also pollute the marketplace and divert business away from honest competitors," said FTC Chair Lina M. Khan. This reflects the serious implications of misleading reviews on consumer trust and fair market competition.
Once the rule takes effect, the FTC will have the ability to pursue civil penalties against those who fail to comply. The previous lack of enforceable measures made it difficult for the commission to effectively combat these deceptive practices.
The final rule, which prohibits not only fake product reviews but also the buying and selling of social media followers and views, aims to create a fairer marketplace for consumers.
The FTC's efforts over the years, including the advanced notice of potential rule making initiated in November 2022, highlight its commitment to addressing the issue of deceptive advertising in the digital age.
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