Understanding the Impact of Google Consent Mode For Your Business in 2024
Briefly

With Consent Mode, Air France's visible conversions rose by 9% after a 20% drop in conversions due to cookie compliance. Consent Mode ensures compliance while leveraging Google tools.
Consent Mode allows companies to respect user privacy by adjusting Google tags based on consent status. Trackers are not used when consent is denied, ensuring no data collection.
Read at Hubspot
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