"Ad.com Interactive Media, Inc. has announced the acquisition of Underdog Media, a digital ad monetization platform known for delivering 100% viewable ad units across verified publisher networks. The deal represents a strategic expansion of Ad.com's ability to provide premium, high-quality inventory and streamlined programmatic workflows. The integration positions Underdog Media under the Advertising.com division, a core part of Ad.com Interactive Media, allowing the company to combine Underdog Media's supply capabilities with Advertising.com's programmatic technology and advertiser relationships."
"One of the central benefits of the acquisition is the expansion of high-quality, one-hop supply chain inventory accessible to DSPs and advertisers. This inventory is distinguished by strong viewability metrics, ensuring campaigns are effectively seen by their intended audiences. By leveraging both Advertising.com's technology and Underdog Media's publisher network, advertisers can access inventory directly to advertisers, bypassing intermediaries that can complicate programmatic advertising workflows."
Ad.com Interactive Media acquired Underdog Media, integrating the company into the Advertising.com division to combine Underdog Media's supply capabilities with Advertising.com's programmatic technology and advertiser relationships. The acquisition expands access to high-quality, one-hop supply chain inventory with strong viewability metrics, enabling campaigns to be more effectively seen by intended audiences. Advertisers gain direct access to premium inventory while bypassing intermediaries that complicate programmatic workflows. Publishers gain a more reliable revenue stream and simplified management through direct connections to top demand sources and advanced analytics. The combined capabilities aim to improve transparency, reach, engagement, and return on investment for digital campaigns.
Read at App Developer Magazine
Unable to calculate read time
Collection
[
|
...
]