For all the advancements in ad tech, publishers are still more rewarded for squeezing another ad on a page or lighting up a duplicate supply path than creating a monetization experience that extends a user session.While no legitimate publisher aspires to work with myriad partners or overwhelm their pages with ad placements, if the economic realities and outcomes of our industry continue to reward these practices, it raises the question:
What would a catalyst for meaningful change look like?
What would a catalyst for meaningful change look like?
[
add
]
[
|
|
...
]