In today's ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu's global ad report shows slowed growth.Twitter is outsourcing ad monetisation to ad tech
For the first time, Twitter is making its advertising inventory accessible for purchase in the open programmatic market.
For the first time, Twitter is making its advertising inventory accessible for purchase in the open programmatic market.
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