TV Programmers And YouTube Spar Over Measurement | AdExchanger
Briefly

If I had to name the TV industry's current conversation about measurement after a movie, I would call it "Everything Everywhere All At Once." (Great movie, by the way.)Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.Last week, a band of TV broadcasters finally agreed on a bare minimum for what currencies need to have in order to be called a currency.
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