Although it took a little longer than expected to get ATOM to a point where it was 'market ready,' Westermann says, Verve is now in the process of rolling it out to more customers.
Ad tech companies have to be as flexible as possible because there won't be one single solution that solves for signal loss.
A company in the space needs to be able to work with a bunch of solutions and be able to handle a lot of different ways for targeting - with or without identifiers.
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