Google is being accused of monopolizing the digital advertising market, with details from recent documents shedding light on the company's efforts and expenditures related to privacy and safety.
Dr. Mark Israel's report argues that Google’s ability to implement user privacy protections is tied to its integrated ad tech stack, asserting that this integration benefits security and efficiency.
Google's defense will center on the premise that all major tech companies, including Meta and Amazon, are using similar integrated approaches, raising the question of why Google is specifically targeted.
From 2017 to 2022, Google has spent over $600 million on engineering efforts for ads safety and privacy, reflecting its commitment to user protection across its advertising platforms.
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