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Ezra Martin spends a lot of time these days thinking about a yellow boot.In 1973, Timberland - then called Abington Shoe Company - debuted its waterproof yellow boots.In 2023, the outdoor apparel and accessories company will observe the boot's 50th anniversary.And Martin, Timberland's newly minted vice president of marketing, Americas, will be rolling out a new marketing strategy for the occasion.
Ezra Martin spends a lot of time these days thinking about a yellow boot.In 1973, Timberland - then called Abington Shoe Company - debuted its waterproof yellow boots.In 2023, the outdoor apparel and accessories company will observe the boot's 50th anniversary.And Martin, Timberland's newly minted vice president of marketing, Americas, will be rolling out a new marketing strategy for the occasion.
#people #years #celebration #communications #influencers #yankee-stadium #digital-transformation #marketing-strategy #physical-world #fashion-week
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