"Companies that are supposedly pro-transparency can't even be honest with each other, let alone the rest of us. This lack of clarity creates suspicion among consumers regarding the authenticity of advertisements."
"For several weeks, I didn't see any examples with the AI disclosure required by TikTok's advertising policies, leaving me with no way of knowing for sure if the content was AI-generated."
"Samsung's ads on TikTok do not indicate AI usage, while similar content on YouTube includes disclosures. This inconsistency raises concerns about honesty in advertising."
Many companies, despite advocating for transparency, do not disclose whether their advertisements are generated by AI. This lack of clarity creates suspicion among consumers. For instance, Samsung's ads on TikTok do not indicate AI usage, while similar content on YouTube includes such disclosures. This inconsistency raises concerns about honesty in advertising and the effectiveness of AI-labeling initiatives. Consumers are left questioning the authenticity of the content they encounter, highlighting a significant gap in corporate transparency.
Read at The Verge
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