TikTok has begun testing 'TikTok for Artists', a new platform designed to support musicians in their careers. Currently in trial across several countries, it offers tools for promoting songs, analyzing performance metrics, and connecting with fans. Artists can create marketing campaigns, access performance data, and showcase fan-generated content. This initiative seeks to enhance TikTok's influence in the music industry, allowing artists to expand their reach post the discontinuation of TikTok Music, signaling a shift in focus toward fostering artist engagement on the platform.
The platform will provide artists with tools to promote their songs, understand performance metrics, and engage with fans.
TikTok plays a big part in driving music trends and viral songs, so it makes sense for the company to introduce a dedicated space to help artists.
Collection
[
|
...
]