TikTok's e-commerce unit, TikTok Shop, is undergoing significant layoffs in the U.S. as part of a restructuring plan aimed at improving operational efficiency. In an internal memo, the head of TikTok Shop, Mu Qing, informed staff of upcoming personnel changes. Employees were instructed to work from home as layoffs began. The decision follows earlier job cuts in the governance and experience team. Despite attracting 47 million U.S. shoppers, the platform has seen a decline in sales due to various challenges, including tariffs.
Mu Qing, head of TikTok Shop, informed U.S. staff about impending layoffs, emphasizing the need for more efficient operating models for future growth.
TikTok Shop's U.S. workforce is undergoing changes, with recent layoffs aiming to streamline operations and enhance long-term growth prospects amid declining sales.
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