""TikTok is where people go to see what everyone is talking about right now. Big cultural moments show up on TikTok first, but so do the everyday things people share with each other.""
""The new 'Logo Takeover' ad format allows companies to co-brand with TikTok in a way that captures users' attention from the very first second they open the app.""
""With the 'Prime Time' ad format, three sequential ads from one advertiser will be shown to the same user within a designated 15-minute time window.""
""TikTok says that by combining these placements, brands can reach the maximum number of users for the day through high-visibility placements.""
TikTok has launched new ad formats aimed at increasing brand visibility and user engagement. The 'Logo Takeover' format allows brands to co-brand with TikTok, capturing user attention immediately. The 'Prime Time' format enables brands to display a series of ads during specific high-activity periods. The 'Top Reach' format combines TopView and TopFeed placements for maximum user reach. While these formats enhance visibility, they may be perceived as disruptive by users, as they introduce ads immediately upon app opening and within short time frames.
Read at TechCrunch
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