TikTok's expected ad revenue in 2025 could reach $32.4 billion, driven by significant growth in advertising. However, if the U.S. implements a ban, nearly $12 billion in revenue is at risk, primarily impacting the American market. Interestingly, international growth may offset losses in the U.S. Moreover, Meta is poised to benefit greatly, potentially receiving up to 55% of TikTok's ad spending. This scenario highlights the dynamic tension in digital advertising as competition escalates, especially for platforms focused on short-form video.
TikTok's ad revenue is projected to reach $32.4 billion by 2025, potentially losing nearly $12 billion if banned in the U.S., impacting global competition.
Meta is anticipated to benefit significantly from a TikTok ban, capturing 40% of the advertising revenue that would have been spent on TikTok.
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