"Korfgen said that overall, its clients have improved their return on ad spending by 30% in about six weeks, compared to their agencies' performance with Aonic, the improvement in return was 60%."
"Korfgen said Uplane enabled Deutsche Bahn to do the same work its big agency used to in a fraction of the time. 'They're literally taking them off many of or all of the tasks in the campaigns that we manage now,' he said."
"Anton Backman, general partner at Play Ventures, said his firm was impressed by Uplane's early signs of success in demonstrating the payoff from ad spending."
"Korfgen said he got the idea for Uplane while working with Abdel-Massih at Enpal, a German performance marketing company. He realized that the measurable work he did could be improved with AI, from creating ads and landing pages to tracking and improving their performance."
Uplane, a San Francisco startup, raised $4.5 million in seed funding to replace marketing agencies with AI-driven solutions. The platform allows brands to launch and test ad campaigns across digital channels like Meta, Google, TikTok, and LinkedIn, optimizing ad spending based on performance. Clients can create their own ads or use AI-generated visuals. Uplane targets companies spending over $100,000 monthly on digital marketing. Clients have reported significant improvements in return on ad spending, with some achieving up to 60% better performance compared to traditional agencies.
Read at www.businessinsider.com
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