"Most businesses already track their net promoter score (NPS), which is a metric to gauge customer loyalty. However, NPS doesn't tell the whole story, as it’s based on infrequently collected survey data. This method usually only captures the extreme opinions—customers who are very satisfied or very dissatisfied—while leaving out those in the middle, which represent the majority. The NPS tells where to focus attention, but lacks insight into what 80% or more of your customers think."
"The inspiration for creating Actionable is right there in the company's name. Our aim is to help companies predict customer satisfaction and take action based on that information. With customer acquisition costs rising and existing signals deteriorating, retention becomes crucial. Understanding what drives satisfaction can really determine how businesses can hold onto their customers better."
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