This fintech startup's $100 million fund aims to get influencers paid faster
Briefly

Influencer marketing is a growing $10 billion industry, yet financial instability due to late payments hampers creators. Most influencers struggle with inconsistent earnings, with many earning less than $15,000 annually. To combat this, Alchemy has introduced a $100 million fund to provide upfront payments by evaluating influencers' projected earnings from various income streams. This innovative approach offers a lump-sum payment upfront without traditional loan constraints, helping creators manage their finances better and scale their businesses more effectively.
Growing as a creator takes time, money, and the right opportunities landing in your inbox. But unpredictable income is one of the biggest obstacles to scaling.
Alchemy looks at an influencer's full income stream...then uses the past six months of earnings to project the next six.
Read at Fast Company
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