Fox-owned Tubi recently made its first ping on Nielsen's radar with 1% of US TV viewership - just in time for Tubi's first-ever advertiser conference ahead of upfront season on Thursday, where it showcased glitzy new data partnerships .And on the measurement front, Tubi integrated VideoAmp this week for audience planning and forecasting, and it added Comscore to its list of audience measurement providers.
#back #independent #subscribers #integration #subscriptions #warner-bros #amazon-prime #social-networks
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