Tumblr is enjoying a renaissance fueled by Gen Z, who now represent a significant portion of its user base. Originally launched in 2007, Tumblr thrived as a creative outlet fostering niche communities. However, it struggled to monetize after Yahoo's acquisition and faded from prominence. Recent shifts, including user influxes during platform bans and a new community feature introduction, have revitalized interest in Tumblr. Gen Z users favor it for its independent spirit, setting it apart from algorithm-driven platforms like TikTok and Facebook, solidifying its comeback.
Thanks to Gen Z, the site has found new life. As of 2025, Gen Z makes up 50% of Tumblr's active monthly users and accounts for 60% of new sign-ups.
To keep up with the momentum, Tumblr introduced Reddit-style Communities in December, letting users connect over shared interests like photography and video games.
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