The Trade Desk's Challenge - Make UID2 Work; OpenRTB Survives One Suit | AdExchanger
Briefly

But TTD can make UID2 happen, it's a sign that the DSP can pull off internet-wide projects.
Meta says its news deprecation will not impact existing deals with publishers. However, its rev-share deals already expired in the US and UK, and Meta will not be entering any further such agreements.
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