Tim Nollen's bullish stance on The Trade Desk is driven by growth potential in the digital advertising market, fueled by the shift from linear TV to CTV where the company excels, backed by solid revenue growth and positive stock performance.
Partnerships with Netflix and demand for first-party data-based solutions position The Trade Desk favorably amidst industry shifts like the decline of third-party cookies, with events like the Olympics and US elections further boosting advertising spends on platforms like Peacock.
Nollen's analysis also highlights The Trade Desk's ability to gain market share from competitors like Google, reinforcing strong prospects and justifying the raised target price, while Stifel Nicolaus also maintains a Buy rating on the stock with a $105.00 price target.
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